Nike CP3.IX

Start to finish concept, design, and solution to adapt Nike's MJ CP3.IX vision to a more feasible, safe, interactive experience throughout Nike's North America stores. The goal was to preserve the intense, eye-catching experience of the CP3.IX shoe creative, while also allowing for tiered down versions for lower level stores. Working with a team of 3D designers at ACME Scenic & Display, we created a beautiful, energetic, shocking solution to fulfill this challenge. The lightning within the pedestal in the Obsess level stores pulsates, following a programmed loop imitating real lighting, faux cracked concrete and painted court lines gives the illusion of being on the court and playing your best game, ever.

Initial Ideation
Initial Ideation
OBSESS level stores, Initial Ideation
OBSESS level stores, Initial Ideation
OBSESS level stores, Initial Ideation
OBSESS level stores, Initial Ideation
Initial sketches & ideation
Creative solutions, round 5 - OBSESS level stores (top-tier): New York, The Grove, Chicago, Las Vegas. Primarily utilizing custom 3D build elements, cracked concrete platform toppers and tray inserts, and inner-lit lightning cracked concrete pedestal with custom build plex signs.
Creative solutions, round 5 - OBSESS level stores (top-tier): New York, The Grove, Chicago, Las Vegas. Primarily utilizing custom 3D build elements, cracked concrete platform toppers and tray inserts, and inner-lit lightning cracked concrete pedestal with custom build plex signs.
Creative solutions, round 5 - PRIORITIZE level stores (mid-tier): Santa Monica, Boston, Lenox, Portland, Georgetown, San Francisco. Keeping budget in mind, a simplified version of the OBSESS level doors - solid concrete pedestal, cracked concrete platform inserts and tray inserts with custom build plex signs.
Creative solutions, round 5 - PRIORITIZE level stores (mid-tier): Santa Monica, Boston, Lenox, Portland, Georgetown, San Francisco. Keeping budget in mind, a simplified version of the OBSESS level doors - solid concrete pedestal, cracked concrete platform inserts and tray inserts with custom build plex signs.
Creative solutions, round 5 - SCALE level stores (low-tier): Seattle, Northpark, Mall of America, Roosevelt Field, Scottsdale, Los Angeles. Pared-down version of the OBSESS and PRIORITIZE level doors, featuring printed graphics, cracked concrete pedestal inserts, stock fixtures, and magnentic and plex graphics.
Creative solutions, round 5 - SCALE level stores (low-tier): Seattle, Northpark, Mall of America, Roosevelt Field, Scottsdale, Los Angeles. Pared-down version of the OBSESS and PRIORITIZE level doors, featuring printed graphics, cracked concrete pedestal inserts, stock fixtures, and magnentic and plex graphics.
Final Solutions
OBSESS level solution- Chicago install
OBSESS level solution- Chicago install
OBSESS level solution- Chicago install
OBSESS level solution- Chicago install
OBSESS level solution - New York install
OBSESS level solution - New York install
PRIORITIZE level solution - Boston install
PRIORITIZE level solution - Boston install
OBSESS/PRIORITIZE level solution - cracked concrete tray insert with custom 3D build posted plex sign
OBSESS/PRIORITIZE level solution - cracked concrete tray insert with custom 3D build posted plex sign
SCALE level solution - Mall of America install
SCALE level solution - Mall of America install
Implementation in stores
Nike CP3.IX Striking Control • Environmental Graphics
Tiered store product displays featuring the Nike CP3.IX Striking Control basketball shoe, creative entirely driven by me. Worked with local 3D design studio to create textured concrete, routed lightbox pedestal, including custom color lightning.

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